It’s always fantastic to see new men’s makeup brands enter the male grooming market, as the boundaries of modern day male beauty continue to evolve. From MYEGO’s launch back in 2006 and Recipe For Men’s in 2008, right through to MMUK’s explosion onto the market in 2012 and Boy De Chanel’s launch just last year - the number of brands getting in on the act is understandably growing.

Another brand beginning to make waves of the men’s scene is War Paint Makeup For Men, a specialist line of products also designed specifically for men’s growing bathroom needs and their skin. Boasting 6 male make-up products, which include foundation, bronzer and concealer, the collection comes in very masculine packaging and is encased in black matte jars/compacts - helping to alleviate any sense of femininity in the products that you’re putting onto your boat race. The collection also features a couple of great looking accessories too and we’ve put a brief overview of each product on offer below.

Tinted Moisturiser - £22.00

Boasting light and natural-looking coverage, War Paint’s Tinted Moisturiser comes in 5 true-match shades to suit every guys skin tone. 100% cruelty-free, this tinted cream can be dotted around your face before being lightly blended in with your finger tips, giving an instantly healthier looking appearance. For guys who prefer to fake it rather than bake it, the darkening properties of this men’s tinted moisturiser are enough to give a subtle and confidence boosting glow.

Foundation - £24.00

Create an even skin tone with War Paint’s Foundation and banish any areas of rough blemish-heavy skin instantly. The confidence boosting capabilities of this men’s liquid foundation are extremely good and it also utilises some of the globe’s finest skin care ingredients to hep you put your best face forward without risk. You can apply this foundation with your fingertips, a foundation brush or for something a little more specialist, War Paint’s Face Sponge, which should be slightly dampened.

Bronzer - £19.00

Described as a matte powdered bronzer that is perfect for creating a sublime tanned look, War Paint’s Bronzer ticks an awful lot of boxes on your way to glowing and enhanced skin. The matte finish of the face bronzer for men guarantees to keep shine at bay all day long and for that fresh off-the-beach glow, you can apply more, as this powder is very buildable.

Concealer - £18.00

From pesky spots, bulging blemishes and those dreaded dark circles, to areas of redness, acne scars and wrinkles - a little dab of War Paint’s Concealer will leave you covered, confident and looking class. Available in 3 very natural looking shades (Fair, Light and Tan), this expert men’s concealer promises to add some much needed armour to your bathroom weaponry.

The War Paint Makeup For Men collection will be available at MMUK MAN from January 2019 and with a great range of men’s makeup sets available too, getting that special man in your life that perfect gift before Valentine’s Day has never been easier.