mens makeup trends.

Who are your customers and why do they use make-up? We have a real mix of customers. The first group are teenage guys suffering with spots and acne and in need of products to cover them. The gay market makes up about 30% of our customer base. The bulk of the remainder are a mix of middle-aged gentlemen wishing to...

There’s a massive social stigma that surrounds men wearing makeup, still to this day. Most guys get in touch with us, asking for various bits of advice on male cosmetics, ranging from how to make their makeup look natural, how to choose the right product, and something as simple as just choosing the right colour. Alongside this, we do get...

In a recent study of over 1500 men from various walks of life, we can now reveal that an estimated 3 million men in the UK now dabble in a little bit of 'man-slap'. From basic at home treatments, including resting cucumber over the eyes, or applying toothpaste to the skin to dry out a spot, to more advanced products...